Drink and Draw July
…is this week. Thursday July 11th at 8:00 at Good Sons on Beaver. I think the ingredient will be Uncle Sam, so, think about how to work him into something not necessarily patriotic.
It is a simple concept get a drink, sit down and sketch, doodle or outright draw. However, remember, D&D is not just for artists. It is also a general social outing that can carry numerous conversations about anything from Comics to Politics.
DC in September
I have sent out for two weeks the list of books and our policy regarding DC’s publishing decision for September; the so-called villains month (more like DC is becoming a villain of retailers this month.)
To simplify and reiterate, we will not be caught holding the bag on what we feel is the worst publishing decision in over a decade and therefore we are asking you to order the books you will pick up. Shops take immense risks weekly in ordering comics (see below) and we feel that this puts too much of a financial guess/risk for us.
Please, I want you to get the books you want to buy, so, please, before the first order cut off, come in or send me an e-mail and order the DC books you want to purchase that month.
If you need more information see below in previous posts.
How the Comic Industry Works
I have needed to write this up for some time.
Most to nearly everyone who buys comics or speaks about them in the media or who even has a passing interest in them have NO idea how the comic book industry ACTUALLY works. Most understand that there is a publisher, a distributor and a retailer (unless you are stealing them on-line) in the mix somewhere. Most understand how the flow happens as it pertains to how the writer gets the idea to the artist and the art to the publisher and that comic becomes a thing you read. However, it is the very specific process after the publisher has this art that most do NOT understand. No they do not just materialize in your hold box or appear on the rack every Wednesday.
First things first – you need to know a little about the distributor and a system called the Direct Market. Started in the 1970’s, the system came from shops and groups buying in bulk direct from the publishers at a hefty discount and get their books slightly earlier than drugstores and newsstands. The whole system would eventually be weaned down to one single distributor in the 1990s that holds exclusive contracts to sell comics on behalf of most of the comic’s industry. This would be Diamond Comic Distributors.
Diamond offers shops a tiered discount system based on a shop’s purchases. If you order over a certain amount of inventory from a publisher, you get a certain amount of a discount ranging up from 45%. Now, that might sound like a lot until you factor the cost of running a brick and mortar shop (rent, employees, your utility bill, repayment of a loan, extremely bad shipping costs and the dozens of other costs) and it is not.
Diamond takes initial orders from retailers up to two months before the book comes out. This is so publishers can have enough lead time to set print runs. For example, the July Previews catalog is for books and merchandise that will not hit stands until at least September.
Two notes on these initial orders. Yes, all of these initial orders come from the same Yellow Pages looking Previews Catalog you see in shops. That is all the information we have to go off of to put in our initial orders. It can be brutally tough to figure out how many of a brand new title to order when all you have is a picture of the cover and a few lines describing the book. The other thing to point out is the immensely disproportionate emphasis a front of the catalog book gets. If you are a retailer and ordering DC or ordering the independent publisher in the back, which do you think gets more time and effort put into their order? Of course there are a lot of problems here and nearly all the major issues in the industry come from this ordering system and this distributor. I won’t go into all of them, but… you can already, I’m sure, guess at many.
This is where the system used to end. You would order two months out and you would get your books when the publisher printed them. Then a lawsuit created a slight help to the retailer.
After issues with lateness began to plague the industry, a suit was filed and Diamond helped to create a cutoff ordering system. The Final Order Commitment system was created to help retailers better facilitate the ebbs and flows of customers adding and dropping books or publishers not keeping their end of the deal and publishing on time.
The FOC system allows, for the most part, a book to be adjusted up or down twenty three days or roughly three weeks before it arrives in shops. Now, you need to understand nearly ALL comics that are purchased by the retailer are theirs to own forever. So, when a book is not bought, that is 100% lost income. There are NO returns (DC still maintains a terms of sale that allows for very minimal returns on books they have switched creators on after a certain point. Perhaps less than 1% of their books are returned for credit.)
The educated guessing game comes in when you put in your FOC (or initial order for publishers that do not participate in the FOC system.) How many of comic X will we sell? Do we want any of Comic X on the shelf for the walk in customers? Will every walk in be in, in the first week, second? Is there a reason to want extra copies left after an initial period of time? Is there an incentive for me to order more? Is there a variant and if I add extra copies to my order for Comic X will the variants sale actually make me more money than the extra issues?
Frustration really starts to set in when you see a company, like Marvel, double ship books. Now we aren’t ordering with the most current data, we are an issue out. So, say Comic X drops off in quality or creators and is double shipped, you can’t get your orders cut down and you lost double what you would have before.
Now for a few other little comic issues. The distributor is a monopoly, well, not in the eyes of the Federal government, but in all intents and purposes, if you want comics before secondary shipments arrive (usually a full month) you HAVE to order through Diamond. Don’t like how they do business, you can not go across the street to company B. There is no company B. Also, if you want to order something from, say Dark Horse directly, they are not allowed to sell to you, unless it goes through Diamond first. Part of the exclusive “deal” they signed.
Diamond is the beginning and the end of the problems, for the most part. There is an awful lot of history leading up to the current troubles and issues in this industry and the publishers shoulder the blame for the product, but for the most part I point my finger at Diamond for many of the overall issues plaguing shops. That and a lack of leadership, a “best interests of those shops,” against the publishers is needed. They must take stands against things like 3D covers, but they stay mute. Who cares when they make money, right? Make all the covers 3D and charge $20 a copy, as long as Diamond makes money.
They are a giant corporation, run like a giant corporation; terrible customer service, caring only about the bottom line and moves with a snail’s pace when it comes to change. But they are our crutch to bear.
Here is the deal and the main thing to consider the next time you go into a shop. It isn’t all about you. You are just one very small cog in the giant industry that is comics. However, your actions have consequences and can affect change. Know that when you buy or don’t buy a book, money is either made or lost. From the little shop to the big publishers owned by trillion dollar entertainment companies. How you buy that book is very important.
Hold lists or a pull system is the life blood of any comic shop. Initial orders are the best way for a shop to know what and how many to order. When you drop a book and don’t give the shop owner enough time to get it off their orders; that costs them money. Most can deal with one here and one there, but when bunches come in all at once, there are serious losses to be shouldered.
Shopping off the wall may seem like fun, but it isn’t for the shop owner. Know the guessing if you want or don’t want a specific issue in any given month causes many a graying of hairs.
Comics are a business. You may think they are all fun and games. Of course, right? We are here to amuse you and have a gay old time, but it isn’t the case. Yes, you leaving with a smile on your face is what we want, but in reality we want to make money, to provide for our families, put a roof over our heads and a shirt on our back.
I’m sorry to be a killjoy (not just a really good title from Dark Horse) but some things need to be said. I could go on and hopefully will in the months to come, there is a lot more to get off my chest.
Satellite Sam and Lazarus
Image continues to publish some of the best comics on the racks.
In the last two weeks they have put out to very good new first issues and both by some of the very best talent in the industry.
The first was Lazarus, released two weeks ago by artist Michael Lark and Writer Greg Ruka, it tells the story of a far future dystopian state where rich families rule in apparently a pseudo-corporate/mob/Road Warrior state, but that is just the overarching plot. The main character is what appears to be an impervious to death hit-girl who is part of one of these top families vying for control of their small part of this post apocalyptic world.
The first issue is a little light on the specifics of anything, but so much can be garnered from the write up or open letter in the back of the book that I think we see more than is given to us in the issue.
Rucka plans for this to be an on-going title that has a finite story and that both he and Lark have worked on this and planned this out to the point we should be in for a great ride.
There are a lot of dystopian future books out right now, an interesting shift from the plague and zombie books of a few years ago. I am a big fan of this genre. I feel it can give us the best way to preach about problems happening in the real world without PREACHING. Sci-fi has always worked best when it is warning about an impending doom or a horrible fate.
Lazarus will probably need a few issues to really get going (much like Massive has needed nearly a year to really show us its big guns – and if you read the last issue, you know what I’m talking about) but I think that in the long run this has the potential to be a very good and very well done story.
The new Image book of this week is Satellite Sam, the polar opposite in nearly every way to Lazarus. Set on the set of a 1950’s era live sci-fi TV broadcast, the story will revolve around sex, death and live television. The writing is by Matt Fraction and will have a distinctly 1950’s noir-esque feel to it. The art will add to the mild filthy-ness of the story as Howard Chaykin will do what he does best drawing women in lace, fishnets and garters.
I wasn’t sure what to expect from this fist issue, but it surprised me. I really liked it. I used to work in TV and the setting of a live TV show made for and I’m sure will make for a great story. Chaykin, who I do not like on superhero books easily has his best work we’ve seen in some time. I think he is a great artist if left to draw real people in real situations. This is great.
Much like Lazarus, Sam has enough to really pull you in and an ending I’ve not spoken of in this review that should make you come back for more.
These are two more great new Image books that I will be reading each month now.
Movie stuff I found on line
So the Superman Movie is stupid, if you haven’t heard.
I am not alone in my hate for this horribleness. I’ve been meaning to list another great review from the Red Letter Media team in Wisconsin. These guys are the best review crew on the net and are also the brain trust behind the critical and hilarious full length video review of Star Wars Phantom Menace. Both are very well worth your time (the Star Wars review is one of the best critical – and hilarious – bits of film review I have ever seen.)
Well, Kyle Baker, the great artist, writer and creator, is also not a fan it appears. He has created a fantastic game based on the movie called Mass Murderer of Steel. You will love it!
In other news, there is a movie I actually want to see, that didn’t come out thirty years ago. Pacific Rim has everything I could ever want in it; giant monsters, Robots, cast from Sons of Anarchy, one of which happens to be Ron Perlman and it is directed by Guillermo del Torro. If you didn’t think you wanted to see this film, watch this piece off of Io9. You will then.